Bead's product manager is under pressure to increase market share, but is uncertain about how to make the product more competitive. the product is reasonably well-positioned in the thrift segment and enjoys relatively high awareness and accessibility. which of the following would most likely result in a quick increase in market share? a) increase awareness by 5% b) increase the unit contribution margin by decreasing the mtbf c) lower the unit selling price to the bottom limit of the segment price range d) re-position the product to the ideal spot within the segment

Question 3 options: ps.55 four corners is an ibc company that sells delicious navajo tacos in the crossroads food court. part of their success can be attributed to the freshly fried indian bread that is used not only for the tacos, but also for dessert items. as demand grows the fry-bread process is becoming a bottleneck. operations management for the company is looking at two different process options to replace the highly manual process currently being used. option 1 (medium automation) would cost $175 to implement whereas option 2 (high automation) would cost $350. with option 1 the variable cost per fry bread produced would be $0.20. the variable cost for option 2 would be $0.09 per fry bread. at what volume (demand) of fry breads is the cost for the two options the same? (display your answer to two decimal places.)