Deadweight loss is
a. the reduction in sales revenue resulting from market distortions.
b. the reduction in economic surplus resulting from a market not being in competitive equilibrium.
c. the reduction in consumer expenditure resulting from market failure.
d. a measure of market equity.

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.

Which of the following is a competitive benefit experienced by the first mover firm in an industry? a. the first mover will be able to achieve a less steep learning curve. b. the first mover will be able to reduce the switching costs. c. the first mover will not have to patent its products or technology. d. the first mover will be able to reduce costs through economies of scale.

Acorporation acquires new funds only when its securities are sold in the a. secondary market by a commercial bank. b. secondary market by an investment bank. c. primary market by an investment bank. d. secondary market by a stock exchange broker.