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Business, 15.11.2019 05:31 baches

Which of the following statements is true of an organization's product mix?
a. firms widen their product mix to capitalize on established reputations.
b. a wide product mix decreases sales and profit-making potential.
c. a wide product mix means that the product line is deep.
d. all product items in a product mix follow a standard marketing strategy.

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Which of the following statements is true of an organization's product mix?
a. firms widen t...

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