Which of the following statements is true of an organization's product mix?
a. firms widen t...
Which of the following statements is true of an organization's product mix?
a. firms widen their product mix to capitalize on established reputations.
b. a wide product mix decreases sales and profit-making potential.
c. a wide product mix means that the product line is deep.
d. all product items in a product mix follow a standard marketing strategy.
Answers: 3
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