3. in contrast to the cream silk promotion, old spice used its characteristically quirky approach to persuade men to try its hair care products. the integrated campaign, "that’s the power of hair," incorporated a popular huey lewis tune, an interactive web site, and funny ads featuring animated hair. discuss the type of message appeal and the elaboration likelihood model route each campaign used.

The blank is type of decision-maker who over analyzes information

Which of the following would be an accurate statement about achieving a balanced budget

In 2015, lori assigned a paid-up whole life insurance policy to an irrevocable life insurance trust (ilit) for the benefit of her three children. the ilit contained a crummey provision for the benefit of each child. at the time of the transfer, the whole life insurance policy was valued at $200,000, and since lori had not made any other taxable gifts during her lifetime, she did not owe any gift tax. lori died in 2016, and the face value of the whole life insurance policy of $2,000,000 was paid to the ilit. regarding this transfer, how much is included in lori’s gross estate at her death?