Joe, jeff and jerry frank own frank brothers farm, a seed company specializing in seed corn. at their weekly meeting they tried to calculate the portion of the farm's overhead expenses that is fixed and the portion that is variable. over the past twelve months, the number of bushels of seed corn that has been sold reached its peak in may, when the total monthly overhead costs totaled $290,000 for 90,000 bushels of seed corn sold. the lowest number of bushels sold in the last twelve months occurred in december, when total overhead costs were $70,000 for 10,000 bushels sold. what is the fixed portion of the monthly overhead expenses?

Who is better at multi-tasking? in business, employees are often asked to perform a complex task when their atten-tion is divided (i. e., multi-tasking). human factors (may 2014) published a study designed to determine whether video game players are better than non–video game play-ers at multi-tasking. each in a sample of 60 college stu-dents was classified as a video game player or a non-player. participants entered a street crossing simulator and were asked to cross a busy street at an unsigned intersec-tion. the simulator was designed to have cars traveling at various high rates of speed in both directions. during the crossing, the students also performed a memory task as a distraction. two variables were measured for each student: (1) a street crossing performance score (measured out of 100 points) and (2) a memory task score (measured out of 20 points). the researchers found no differences in either the street crossing performance or memory task score of video game players and non-gamers. “these results,” say the researchers, “suggest that action video game players [and non-gamers] are equally susceptible to the costs of dividing attention in a complex task”

What is marketing’s contribution to the new product development team? a. technical expertise needed to translate designs into an actual product/service. b. deep customer insight that leads to product ideas. c. ability to assess financial viability d. feedback on design as well as how customers will actually use the product e. technical expertise needed to translate concepts into product/service designs.

In which job role will you be creating e-papers, newsletters, and periodicals?