Bramble company must decide whether to make or buy some of its components. the costs of producing 69,800 switches for its generators are as follows. direct materials $29,700 variable overhead $45,400 direct labor $51,806 fixed overhead $80,400 instead of making the switches at an average cost of $2.97 ($207,306 ÷ 69,800), the company has an opportunity to buy the switches at $2.74 per unit. if the company purchases the switches, all the variable costs and one-fourth of the fixed costs will be eliminated.

Which of the following statements about brand names is true? brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. it is always rational to prefer brand names over generic substitutes. read the following example and determine whether it illustrates a common critique or defense of advertising. musashi sees a commercial for a brand x clothing company that depicts the wearers of the clothes out having a good time with friends. although he doesn't particularly need new clothes, the commercial prompts him to buy a brand x t-shirt.

Cash flow is often a problem for small businesses. how can an entrepreneur increase cash flow? a) locate lower-priced suppliers. b) forego sending in estimated tax payments to the irs c) shorten the terms on a bank loan to pay it off more quickly d) sell more low-margin items.

John's pizzeria and equilibrium john is selling his pizza for $6 per slice in an area of high demand. however, customers are not buying his pizza. using what you learned about the principles of equilibrium, write three to four sentences about how john could solve his problem.