The clean ’n green recycling company identified 150 apartment complexes (worth~$500k annually in potential contracts) that don’t offer recycling for tenants even though tenants have requested the service. a recent change in city laws mandates that large apartment complexes must recycle. the city is offering a subsidy to cover the first two years of a recycling service to ensure the law can be met. clean ’n green has not contacted the complex owners yet. which one of the criteria for defining a potential market is missing from this analysis?