Cs 8-2 in contrast to the cream silk promotion, old spice used its characteristically quirky approach to persuade men to try its hair care products. the integrated campaign, "that’s the power of hair," incorporated a popular huey lewis tune, an interactive web site, and funny ads featuring animated hair. discuss the type of message appeal and the elaboration likelihood model route each campaign used.

Use the information below to answer the following question. the boxwood company sells blankets for $60 each. the following was taken from the inventory records during may. the company had no beginning inventory on may 1. date blankets units cost may 3 purchase 5 $20 10 sale 3 17 purchase 10 $24 20 sale 6 23 sale 3 30 purchase 10 $30 assuming that the company uses the perpetual inventory system, determine the gross profit for the month of may using the lifo cost method.