Toyota offers a hybrid version of its popular highlander mid-sized suv. the advertising for this car features the positive benefits of owning a hybrid, but it fails to mention that the hybrid is considerably more expensive than the conventional version of the model. this is an example of a(n)
a. one-sided message.
b. two-sided message.
c. biased message.
d. positive appeal.
e. comparative ad.

Lusk corporation produces and sells 14,300 units of product x each month. the selling price of product x is $25 per unit, and variable expenses are $19 per unit. a study has been made concerning whether product x should be discontinued. the study shows that $72,000 of the $102,000 in monthly fixed expenses charged to product x would not be avoidable even if the product was discontinued. if product x is discontinued, the annual financial advantage (disadvantage) for the company of eliminating this product should be:

Large public water and sewer companies often become monopolies because they benefit from although the company faces high start-up costs, the firm experiences average production costs as it expands and adds more customers. smaller competitors would experience average costs and would be less

As a general rule, when accountants calculate profit they account for explicit costs but usually ignorea. certain outlays of money by the firm. b. implicit costs. c. operating costs. d. fixed costs.