Your company is seeking to hire a consultant to assist with completing a specialized marketing research project that is focused on tech-savvy, young consumers. one of the firms describes its state-of-the-art marketing research system as follows:
"it's a social intelligence system that provides insightful, actionable information about what people are saying about your brand. it integrates information from millions of sources and empowers you to, among other things, your organization understand and even shape relevant conversations in the social media sphere".
based on the description, which of the following is the best reason for hiring this company?
select one:
a. this company is strong in the area of ethical marketing.
b. this company is a socially responsible company.
c. this company is likely run by recent college graduates who will understand our target market better than other firms.
d. this company's expertise and information systems are a good fit for the project.
e. the ceo of this company has a close personal relationship with our marketing director.