Business, 08.11.2019 04:31 starpie0710

Which of the following is the best way to measure who read the company's public relations message and what they thought about it? a. ask consumers for relevant feedback after the campaign b. count the number of media exposures c. measure attitude levels before and after the campaign d. examine discussions about the campaign on social media forums e. perform a content analysis of the message

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Which of the following is the best way to measure who read the company's public relations message an...