After being influenced by frequent advertisements, jeremy buys a new cell phone. however, he discovers that the new cell phone does not offer the features he expected. this scenario illustrates that the of the purchase is less than jeremy's expectations.
a) perceived value
b) actual value
c) an evoked set
d) a consumer set

B) actual value

Explanation:

As Jeremy got influenced through advertisements and that he purchased a new phone. He expected that all the features and quality shown under the advertisement would be there.But as when he purchased the phone and started using it, it did not seem so that the phone has all the qualities.

Accordingly the actual value of the phone is lower, because Jeremy paid for the phone with the expectations of its performance to be good, but since its not the actual value is lower.