Which of the following utilizes the four steps of identifying, differentiating, interacting, and customizing to facilitate a relationship with consumers? a. marketing automation b. share of customer c. customer equity d. one-to-one marketing e. touchpoints

Arestaurant that creates a new type of sandwich is using (blank) as a method of competition.

In the short-run, marginal costs are equal to the change in variable costs as output changes. ( mc = change in variable cost / change in quantity) assume that capital is fixed in the short-run. (a) start with the equation for marginal cost and derive an equation that relates marginal cost of production to the cost and productivity of labor. (b) draw a standard looking short-run marginal cost curve and use the equation you derived to explain its shape.

General widgets, inc., manufactures high-quality widgets. the widget industry is mature and few innovations occur. the widgets have to be built exactly according to particular specifications provided by customers. this requires the use of controlled processes and precise measurements. the company also needs to maintain high efficiency in its production process in order to meet the market demand. for this company, stability is more important than flexibility. which of the organizational cultures is best suited for general widgets? a.) clan culture b.) modern culture c.) hierarchy culture d.) market culture