One of your clients is an options trader. in looking over the financials and news for company x, this client feels that company x common stock will not fluctuate much in price over the next several months. which options position listed below will provide the most profit for this client with this consideration in mind?
[a] putting on a bullish call spread
[b] putting on a short straddle
[c] buying a put option
[d] buying a call option

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.