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Business, 02.11.2019 06:31 shelbycg02

Acompany well-known for its easy-to-cook breakfast cereals was facing stiff competition from the many players in the market. the company changed its campaign to focus on dietary needs rather than just convenience, thus targeting a segment of consumers looking for healthy diet. this is an example of a

(a) repositioned product
(b) discontinuous innovation
(c) new and improved product
(d) new line-extension product

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