In the early days of internet shopping, people were skeptical about the idea of buying things over the computer, largely due to their worries about privacy issues combined with their habitual patterns of purchasing at retail outlets. some concerns remain today. but many years after the shake-out of companies in the dot-com world, players that survived have come back stronger. and new players have come onto the scene. the demand is there, and this has instilled a feeling of trust in millions of customers who make purchases online. the concept of customers having enhanced trust in e-tailing would most likely be contained in the section of the advertising plan.
a. budget analysis
b. market analysis
c. industry analysis
d. competitor analysis