subject
Business, 01.11.2019 05:31 RayQuan115

World tennis ball co. (wtb) makes tennis balls and sells them only in the u. s. raul fernandez, the firm's marketing manager, is comparing his firm's distribution with two major competitors.1) wtb sells its products through four regional distributors who then sell to 22 sporting goods wholesalers. the wholesalers sell to a total of 7,000 retail outlets. from its website, wtb also sells directly to any customer who will purchase a minimum quantity of 24 tennis balls. wtb cooperates with members of its channel, but maintains some control through its economic power and leadership. it to direct the activities of the whole channel and tries to avoid or resolve channel conflicts.2) american tennis ball (atb) is a competitor that sells through two distributors - each with half the country. the distributors then sell through 6 sporting goods wholesalers, and they, in turn, sell to 1,000 retail outlets (split between two national sporting goods chains and two general merchandise stores). atb and its channel make little effort to work together. however, because of a relatively low level of competition between the distributors, the wholesalers, or the retail stores, each member of the channel gives the product special attention.3) national tennis ball (ntb) sells its products through only three tennis specialty wholesalers that sell only to tennis clubs. ntb actually owns the wholesale firms that handle its products. ntb's balls are only available at certain tennis clubs and ntb limits coverage to only one club in a particular geographic area. these three tennis ball producers all rely on retailers to reach consumers who want to buy only a few balls at a time. apparently they all think that this is an efficient way to

ansver
Answers: 3

Other questions on the subject: Business

image
Business, 22.06.2019 12:10, felisha1234
Bonds often pay a coupon twice a year. for the valuation of bonds that make semiannual payments, the number of periods doubles, whereas the amount of cash flow decreases by half. using the values of cash flows and number of periods, the valuation model is adjusted accordingly. assume that a $1,000,000 par value, semiannual coupon us treasury note with three years to maturity has a coupon rate of 3%. the yield to maturity (ytm) of the bond is 7.70%. using this information and ignoring the other costs involved, calculate the value of the treasury note:
Answers: 1
image
Business, 22.06.2019 13:50, 2023apd
Diamond motor car company produces some of the most luxurious and expensive cars in the world. typically, only a single dealership is authorized to sell its cars in certain major cities. in less populous areas, diamond authorizes a single dealer for an entire state or region. the manufacturer of diamond automobiles is using a(n) distribution strategy for its product.
Answers: 2
image
Business, 22.06.2019 16:50, tayveon122
Identify and describe a variety of performance rating scales that can be used in organizations including graphical scales, letter scales, and numeric scales.
Answers: 2
image
Business, 22.06.2019 18:00, dpazmembreno
Carlton industries is considering a new project that they plan to price at $74.00 per unit. the variable costs are estimated at $39.22 per unit and total fixed costs are estimated at $12,085. the initial investment required is $8,000 and the project has an estimated life of 4 years. the firm requires a return of 8 percent. ignore the effect of taxes. what is the degree of operating leverage at the financial break-even level of output?
Answers: 3
You know the right answer?
World tennis ball co. (wtb) makes tennis balls and sells them only in the u. s. raul fernandez, the...

Questions in other subjects:

Konu
English, 25.03.2020 21:16
Konu
History, 25.03.2020 21:17