Heinz katchup decided in the early 2000s to introduce a fun new product targeted at children. they created and marketed the heinz ez squirt product, which came in a squeezable bottle with a narrow tip for writing with the "blastin’ green" colored ketchup. soon heinz added the colors orange, purple, teal, blue, and pink to the mix. it was initially successful, but within a few years sales dried up, and the product was retired. which common type of reposition pitfall did they likely encounter?