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Business, 28.10.2019 22:31 actived

The company is currently selling 5,000 units per month. fixed expenses are $243,000 per month. the marketing manager believes that an $11,000 increase in the monthly advertising budget would result in a 180 unit increase in monthly sales. what should be the overall effect on the company's monthly net operating income of this change?

per unit price percent of sales

selling prices $150 100%

variable exp 90 60%

cont margin 60 40%

(a) increase of $200

(b) decrease of $200

(c) increase of $10,800

(d) decrease of $11,000

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Answers: 1

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