Amy aspires to be a "super mom." she is a mother of three children and she writes novels for a living so she can be with her youngest children who are not yet in school. when she is not taking care of her children or working on her novels, amy is usually looking through parenting blogs or reading books about how to be a better parent. one person she really admires is parenting expert rochelle davis. rochelle has written a best-selling parenting book and maintains a popular blog. she stays up-to-date on current trends and is the go-to person for new products geared toward children. amy views rochelle as a role model and wants to be like her.

rochelle davis' blog is so popular that a local children's toy company regularly sends her product samples in the hopes she will give them a positive review on her blog. rochelle is most likely which of the following for the local children's toy company?
a. wife dominant decision maker
b. buying decision maker
c. perceptual influencer
d. reference group
e. opinion leader

Northern lights electronics just completed plans to distribute its new tablet. the product has several unique features that differentiate it from competitor products. the marketing team plans to begin a roll-out with to only one traditional retailer for the first two months. this strategy will give consumers the perception of the product’s stand-out personality and increase demand. marketing will proceed with for the next four months, where it plans to distribute to three other retailers, as well. for the last six months of the year, it will initiate distribution agreements with discount retailers and online retailers, and any other electronics store that wants to carry it. the marketing team is confident that the tablet will cycle through the first three stages of its product life cycle quickly. as the tablet reaches maturity during the second half of its first year in the market, it is good strategy to proceed with as described above. intensive distribution; selective distribution; exclusive distribution exclusive distribution; selective distribution; intensive distribution tertiary level distribution; secondary level distribution; mono-level distribution mono-level distribution; secondary level distribution; tertiary level distribution