Business, 26.10.2019 04:43 7letters22
When mygym management began evaluating overseas market expansion, it first looked at countries in which english was fairly common so that the company would not have to greatly modify its marketing programs. the marketing approach the company took in addressing its new global markets is best described as
a. indirect exporting.
b. international brand extension.
c. international marketing.
d. adapted global marketing.
e. standardized global marketing.
Answers: 3
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