Acompany’s website has seen 50% more traffic since its new product was positioned. there is also social media traffic buzz about the product. the marketing team is thrilled with the numbers of site visits and buzz. after speaking with the customer service team, they discovered most of the web traffic is to get the customer service number to complain about the new product’s small size. most of the buzz is also negative about the size too. knowing this more specific customer feedback will allow the marketing team to do which of the following to make their messaging more effective?
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