Scenario: tinkle toys, inc. raven, a student at a local university majoring in psychology, has always been fascinated by toys. so having created a business plan, she officially established her business-tinkle toys. raven is exploring various product ideas and pricing strategies for her toy business. answer the following two questions based on this scenario. raven has been researching for product ideas by interacting with children, young mothers, and by carefully studying the competitors' toys. this has her generate several ideas. which of the following is most likely to be the next step for raven? commercialization idea screening product development test marketing

two years ago, when picking flowers in the mountains back of yosemite valley, i found a book. it was blotted and storm-beaten; all of its outer pages were mealy and crumbly. the paper seemed to dissolve like the snow beneath which it had been buried, however; many of the inner pages were well preserved. and although all were more or less stained and torn, whole chapters were easily readable. this is the condition of the great open book of yosemite glaciers today; its granite pages have been torn and blurred by the same storms that wasted the castaway book.

two years ago, when picking flowers in the mountains back of yosemite valley; i found a book. it was blotted and storm-beaten, all of its outer pages were mealy and crumbly. the paper seemed to dissolve like the snow beneath which it had been buried, however, many of the inner pages were well preserved. and although all were more or less stained and torn; whole chapters were easily readable. this is the condition of the great open book of yosemite glaciers today, its granite pages have been torn and blurred by the same storms that wasted the castaway book.