Alicia has been asked to approve a marketing campaign that, although it is not illegal, promotes food products to children. she is concerned that the food products are not particularly nutritious, although they are not as bad for children as some others sold by competitors. she reviews the tests in the ethical decision-making metric, and she decides her best course of action is to
select one:
a. put the campaign on hold while she explores with the staff how they approached the ethical issues.
b. ignore the metric as unworkable, since the campaign might pass some of the tests and fail others.
c. consult the firm's code of ethics for guidance and leave personal ethical considerations out of the decision-making process.
d. not worry about the children; their parents are likely to make the buying decision, and they should be able to decide for themselves.
e. consider the profit potential first; then explore the vague tests in the metric.