Raner, harris & chan is a consulting firm that specializes in information systems for medical and dental clinics. the firm has two offices—one in chicago and one in minneapolis. the firm classifies the direct costs of consulting jobs as variable costs. a contribution format segmented income statement for the company’s most recent year is given: assume that minneapolis’ sales by major market are: market minneapolis medical dental sales $ 480,000 100 % $ 320,000 100 % $ 160,000 100 % variable expenses 288,000 60 % 208,000 65 % 80,000 50 % contribution margin 192,000 40 % 112,000 35 % 80,000 50 % traceable fixed expenses 57,600 12 % 16,000 5 % 41,600 26 % market segment margin 134,400 28 % $ 96,000 30 % $ 38,400 24 % common fixed expenses not traceable to markets 14,400 3 % office segment margin $ 120,000 25 % the company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. the campaign would cost $6,400. marketing studies indicate that such a campaign would increase sales in the medical market by $56,000 or increase sales in the dental market by $48,000. required: 1. how much would the company's profits increase (decrease) if it implemented the advertising campaign in the medical market? 2. how much would the company's profits increase (decrease) if it implemented the advertising campaign in the dental market? 3. in which of the markets would you recommend that the company focus its advertising campaign?

steering wheels are always situated on the left side of the car.

always drive on the right side of the road.

white lines separate lanes of traffic traveling the same direction.

hashed or broken lines means you may change lanes when it is safe.

solid white lines mean stay in your lane.

yellow lines separate traffic moving in opposing directions.

hashed or broken yellow lines mean you can carefully pass, paying attention to oncoming traffic.

never cross a solid yellow line (or double yellow line).

when turning left at an intersection, pass in front of any cars that are turning left from the opposing direction (do not try to pass behind them).

use the left lane to pass other cars traveling your direction.

do not pass in the right lane unless absolutely necessary.

if you are driving in the far left hand lane and someone would like to pass you, move over to the right lane when it is safe to do so and allow them to pass.

you must always yield to pedestrians.

come to a complete stop whenever you see pedestrians trying to cross the street.

never pass a school bus if it has flashing red lights. wait until the lights have stopped.

be aware of bicyclists. often they share the road with cars and are supposed to also follow general traffic laws.

be particularly careful about driving in cities with bike lanes -- always check before turning that a bike is not coming.

it is mandatory to pull over or stop at an intersection to allow an emergency vehicle to pass you if you see one traveling with lights flashing and/or a siren running.

do not overuse your car horn. horns are used almost exclusively for emergency situations or for when you feel unsafe.

explanation:

answer///the factor market;