The emphasis of a marketing strategy for a discontinuous innovation would most likely be to: multiple choice a) advertise benefits to consumers that stress points of differentiation. b) obtain widespread distribution in multiple channels. c) generate awareness among consumers. d) stress price differentials from competitors' products. e) educate consumers about new consumption patterns through personal selling.

The following cost and inventory data are taken from the accounting records of mason company for the year just completed: costs incurred: direct labor cost $ 90,000 purchases of raw materials $ 134,000 manufacturing overhead $ 205,000 advertising expense $ 45,000 sales salaries $ 101,000 depreciation, office equipment $ 225,000 beginning of the year end of the year inventories: raw materials $ 8,100 $ 10,300 work in process $ 5,900 $ 21,000 finished goods $ 77,000 $ 25,800 required: 1. prepare a schedule of cost of goods manufactured. 2. prepare the cost of goods sold section of mason company’s income statement for the year.