Large firms with multiple offerings in a particular product category engage in targeting strategies to obtain a bigger share of the market

Large firms with multiple offerings in a particular product category engage in differentiated targeting strategies to obtain a bigger share of the market.

Explanation:

Differentiated targeting strategies are used to deliver messages that target different segments of the market. These strategies focus on a specific customer profile that is interested in buying a certain type of product, which helps a company to build their customer base and grow.

So, large firms with multiple offerings in a particular product category can develop differentiated targeting strategies where they will focus each product on a specific customer profile which will allow them to have niche markets for each one and like that get a bigger share of the market.

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