1. which of the following is an example of a social influence on consumers

a. reference groups

b. life cycle

c. vals system

d. self-concept

e. perception



2. which of the following is not a primary research tool?

a. surveys

b. experiments

c. interviews

d. focus groups

e. using census data



3. which of the following situations is an example of a demand?

a. buying food at a grocery store

b. wearing only levi's jeans

c. switching between pepsi and coke

d. clearing bottled water from supermarket shelves before the impeding snow storm



4. psychographical influences indicate influences of a person's

a. gender

b. age

c. residency

d. lifestyle

e. occupation



5. a characteristic that you seek in your new target markets is that they can be effectively reached and served. you would like these segments to be

a. measurable

b. accessible

c. substantial

d. actionable

e. profitable