To reverse a downward trend in sales, mazda introduced its mpv minivan. mazda positioned its van as a cross between a standard minivan and a sport utility vehicle. mazda knew that it needed to use a market segmentation strategy to correctly target the mpv. one of the segments that mazda targeted was automobile owners who wanted to be able to tow their boats and campers behind their minivans. which segmentation base is implied?
a. psychologicalb. geographicc. benefitd. demographice. product

Jing-sheng facilitated a hiring committee for his advertising company. six employees (including two managers) met together to discuss applicants and select the finalists for a copywriter position in the public relations department. although the head of public relations would have the final nod on the candidate that would ultimately be hired, the evaluative work of the committee was very important because this group would send forward those persons they believed would be good work colleagues. in setting up this type of hiring process, the head of public relations was utilizing a(n) style of leadership. a. autocraticb. free-reinc. contingentd. participative

Which of the following statements about revision is most accurate? (a) you must compose first drafts quickly (sprint writing) and return later for editing. (b) careful writers always revise as they write. (c) revision is required for only long and complex business documents. (d) some business writers prefer to compose first drafts quickly and revise later; others prefer to revise as they go.

Dan wants to start a supermarket in his hometown, and wants to get into the business only after finding out about the market and how successful his business might be. the best way for dan to gain knowledge is to: