Karen perez runs an office supply store that also performs simple office services, such as copying. it is time to purchase a new high-speed copier and karen has learned that machine uptime is a critical factor in selection. she has gathered the following information on reliability and maintainability for the three copiers she is considering. given that all other factors are equal, which machine should she purchase? copier mean time between failures (hours) mean time to repair (hours)able copy 40 1business mate 80 4copy whiz 240 8

Which of the following statements is true of unsought products? as compared to convenience products, unsought products are purchased more frequently. unsought products are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort. a life insurance policy is an example of an unsought product. unsought products have strong brand identification for which a significant group of buyers is willing to make a special purchase effort. unsought products are those products purchased for further processing or for use in conducting a business.

When making broccoli cream soup, the broccoli and aromatics should be a. burned. b. simmered. c. puréed. d. sweated.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.