An analysis based on ratios should be supplemented with judgmental considerations such as the possible effects of new competitors like the internet on newspapers, labor problems such as those experienced by the u. s. auto industry, environmental problems such as those facing the u. s. electric utilities, and the like. if the fundamentals of an industry change, then strong historical ratios won't its future performance. true or false?

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.