Zappos is a successful online shoe company. one of the difficulties in running a shoe company is the need to have significant a large number of items in each product line.
a. brand equity
b. product line breadth
c. product line depth
d. product mix depth
e. product mix breadth

Correct option is (C)

Explanation:

Product line depth refers to the number of varieties added to existing product line. In other words, expanding a particular product line by adding further related sub-products or including varieties in already existing product is product line depth.

In shoe business, it is difficult to incorporate product line depth as there are not much scope of adding variety within a product line.

answer; /// i believe its (bas design);

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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