Business, 14.10.2019 22:30 mharrington2934

In 2019, a marketing manager for new balance’s fresh foam zante shoe needs to forecast sales through 2021. she begins with the known totals for 2018 and adjusts for positive factors like acceptance of new high-tech designs and great publicity, and for negative factors like higher inflation and predicted moves by the competition. this type of forecast is referred to as

a) trend extrapolation.
b) direct forecasting.
c) lost-horse forecasting.
d) linear trend forecasting.
e) a survey of buyers' intentions.

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In 2019, a marketing manager for new balance’s fresh foam zante shoe needs to forecast sales through...