Business, 14.10.2019 23:00 blkrosesss
Which of the following data are collected from consumers to develop a perceptual map for a particular product?
a listing of all prospective brands and products
managerial judgments about how consumers perceive products
ratings of an ideal product s or brand s attributes
rank order of the ratings of an existing brand's preference relative to its competitors
all of the above data are collected from consumers.
Answers: 1
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Which of the following data are collected from consumers to develop a perceptual map for a particula...
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