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Business, 10.10.2019 02:10 phillipmccormick

Caterpillar is us based manufacturer of construction and mining equipment. caterpillar would like their dealer in argentina to move into the equipment rental business. prior to working with the dealer in argentina, caterpillar wants to conduct market research to determine the viability and potential for market opportunity. they have decided to hire a market research firm to them. identify a market research firm that can them. you need to provide the firm with some guidelines a general overview about the industry and supporting information write a problem statement for the market research project. write a purpose statement for the market research project. what are your overarching research questions? in other words, what do you want to know. will your research be qualitative or quantitative? why?

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