Acompany that specializes in pool and spa installations plans to buy tv commercial time during a home improvement program on a local tv station. the company has learned the show has a rating of 20, reaches 10,000 people in the primary target audience, and a 30-second spot costs $700. what is the cost per rating point (cpp)?

The answer is: $35

Explanation:

The cost per rating point is calculated by dividing the total cost of a commercial and divide it by the show's rating:

CPP = $700 / 20 points in rating = $35

Shows that have higher ratings usually charge a higher fee for airing commercials than those shows with lower ratings. The CPP is generally similar between shows, what makes the difference in costs is the shows' rating numbers. For example, a show with 10 rating points will charge $350 for a 0 second commercial, but a show with 30 rating points will charge $1,050 for a 30 second commercial.

two years ago, when picking flowers in the mountains back of yosemite valley, i found a book. it was blotted and storm-beaten; all of its outer pages were mealy and crumbly. the paper seemed to dissolve like the snow beneath which it had been buried, however; many of the inner pages were well preserved. and although all were more or less stained and torn, whole chapters were easily readable. this is the condition of the great open book of yosemite glaciers today; its granite pages have been torn and blurred by the same storms that wasted the castaway book.

two years ago, when picking flowers in the mountains back of yosemite valley; i found a book. it was blotted and storm-beaten, all of its outer pages were mealy and crumbly. the paper seemed to dissolve like the snow beneath which it had been buried, however, many of the inner pages were well preserved. and although all were more or less stained and torn; whole chapters were easily readable. this is the condition of the great open book of yosemite glaciers today, its granite pages have been torn and blurred by the same storms that wasted the castaway book.