Which of the following statements about sales estimates is correct?
a. market potential is the maximum percentage share of a market that an individual firm within an industry can expect to capture for a specific product.
b. market potential places absolute limits on company sales potential.
c. in the buildup approach, the marketing manager first develops a general economic forecast for a specific time period.
d. industry-wide marketing activities directly impact the company's sales potential. e. competitive efforts have little influence over company sales potential.

B.

Explanation:

Sales estimates can be measured along several dimensions including :

-Product level

-Geographic area

-Time

-Level of competition

Market potential is the total amount of a product customers will purchase within a specified period at a specific level of industry wide marketing activity .

-Affected by economic, soiciocultural and other environmental forces.

-Marketers must assume a certain level of marketing effort in the industry.

-Marketers must also consider whether and to what extent industry marketing efforts will change.

b

Explanation:

Market potential places absolute limits on company sales potential.

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