Business, 07.10.2019 21:10 naomijefferson22

What affects the desirability of a product? products become more desirable when a. movie starsmovie stars use a product because consumers who use the same product may feel more fashionable. b. celebritiescelebrities use a product because consumers who use the same product may feel closer to famous people. c. professional athletesprofessional athletes use a product because consumers perceive them to be particularly knowledgeable about it. d. both a and b. e. all of the above.

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What affects the desirability of a product? products become more desirable when a. movie starsmovie...