Furniture store runs an ad in the local sunday newspaper announcing a special sale on a brandname chairside table. the ad states the price of the table, the dimensions, the sku#, and what the table is made of. other parts of the ad indicate the store’s location, the hours, and a website where purchases may be made online. joe goes to the store to purchase the table but sees another very similar table that is not on sale ("the regularly priced table"). he offers to buy the regularly priced table from the store for the sale price of the brandname table. the store says that it cannot sell it at the sale price, but it can sell it for 10% off the listed price. joe says that is too much money to spend for the regularly priced table. joe continues to shop around. seeing nothing he likes, he decides to buy the regularly priced table for 10% off. when he goes to pay for the table, the store charges him full price. if challenged in court, the court is most likely to: