All of the following are independent variables a market researcher may use in a marketing experiment except.
a) price
b) distribution outlet
c) free samples
d) unit sales
e) product color

In three to four sentences, explain the effect of a price ceiling on the quantity of a good and who this intervention intends to assist

Acompany that adapts its product mix to meet the needs of a new market is using which of the following global marketing strategies market development diversification strategy product development undiversified

Acompany has $80,000 in outstanding accounts receivable and it uses the allowance method to account for uncollectible accounts. experience suggests that 6% of outstanding receivables are uncollectible. the current credit balance (before adjustments) in the allowance for doubtful accounts is $1,200. the journal entry to record the adjustment to the allowance account includes a debit to bad debts expense for $4,800. true or false