Baking soda is an ingredient in cooking. it also has the property of absorbing odors. the dwight and church company found that many people were leaving an open box of baking soda in their refrigerator to absorb food odors. in order to take advantage of this opportunity, they developed a special package with many air vents specifically for use as a refrigerator deodorant. arm and hammer used segmentation to develop this product?
select one:
a. business versus consumer
b. demographic
c. buying behavior
d. geographic.
e. psychographic.

The correct answer is c. Buying Behavior

Explanation:

Consumer buying behavior: It is the buying behavior of final consumers: individuals and households that buy goods and services for personal consumption.

The reasons for consumer buying behavior is not so easy: the answers are often buried deep in the consumer's brain.

it's d. out with the planting and harvest of the crops.

answer (b); /// a method of measuring the opinions of a large group of people by selecting a subset of the larger group, asking them a set of questions and then generalizing those responses;