Tom and sally jones are preparing to purchase a new car. tom currently has a toyota camry and sally has a honda accord. they now have two children under age 5, so they plan to trade in sally's car to purchase a minivan. sally and tom decide on a honda odyssey because sally is familiar with hondas and thinks they are very reliable. in this purchase situation, tom and sally's family life cycle stage is a segmenting dimension, and the benefit sally seeks (reliability) is a segmenting dimension.

In order to minimize project risk which step comes after the step of identifying risks

Laurelton heating & cooling installs and services commercial heating and cooling systems. laurelton uses job costing to calculate the cost of its jobs. overhead is allocated to each job based on the number of direct labor hours spent on that job. at the beginning of the current year, laurelton estimated that its overhead for the coming year would be $ 61 comma 500. it also anticipated using 4 comma 100 direct labor hours for the year. in april comma laurelton started and completed the following two jobs: (click the icon to view the jobs.) laurelton paid a $ 20-per-hour wage rate to the employees who worked on these two jobs. read the requirements requirement 1. what is laurelton's predetermined overhead rate based on direct labor hours? determine the formula to calculate laurelton's predetermined overhead rate based on direct labor hours, then calculate the rate. / = predetermined overhead rate

Individual consumers belong to which step of choosing a target market? possible customers competition demographics communication