Jamie wants to purchase a notebook computer, but she has limited product knowledge about computers other than how to turn one on and use it. she expects to pay more than $1,000 for this computer, so this is an important decision for her and she wants to make the right choice. for jamie, this represents a(n)

High-involvement purchase situation.

Explanation:

As part of the consumer decision process, the process consumers go through in making a purchase can differ between low involvement and high involvement purchase decision.

Low involment:

-need recognition

-evaluation of alternatives

-purchase decision

-postpurchase evaluation

High involment:

-need recognition

-information search. advertising helps the search process by providing information and making it easy to find. This stage can be casual or formal.

-evaluation of alternatives

-purchase decision

-postpurchase evaluation

answer(d) all of the choices are correct;