When using a strategy, there is no change in either the basic product line or the markets served. instead, increased sales are generated by selling either more products through better promotion or distribution or the same number of products at a higher price. a) product developmentb) market developmentc) diversificationd) market saturatione) market penetration

About 20 years ago, sturdy light, inc., produced a sturdy, lightweight backpack in a market that was rapidly growing. sturdy light became a leader in this market. eventually, the backpack market reached the maturity stage and slowed down. however, by this time, sturdy light had developed a strong brand name and continued to steadily lead the market. which of the following describes this scenario? a. sturdy light was a star that developed into a cash cow. b. sturdy light was a question mark that developed into a star. c. sturdy light was a dog that developed into a question mark. d. sturdy light was a cash cow that developed into a star.