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Business, 27.09.2019 03:10 chrissycherry

Vistakon, the maker of acuvue brand contact lenses, is working on a new product launch. they are best known for their acuvue 2 contact lenses, but are planning to launch acuvue 3, which will provide 40% more moisture than acuvue 2. the extra moisture will make the lenses more comfortable and cause less irritation. vistakon has been in the new product planning process for a year. currently, they are trying to determine the cannibalization rate of acuvue 3. they believe that 30% of acuvue 3 sales will come from acuvue 2. which stage of the new product planning process are they in?

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Vistakon, the maker of acuvue brand contact lenses, is working on a new product launch. they are bes...

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