Connie, the president of a company that makes paper, has a new interest in the environment. she recently went to a seminar on environmental dangers and has decided to take steps to clean things up. she started at home and was also convicted to change things at work. connie had to face the fact that her company has been cheating and is not in compliance with applicable environmental regulations due to dumping in a nearby river. her company has never been cited, however, because it employs a very large number of people in the community, including the mayor's wife and the chief-of-police's brother. on her mission to clean things up, connie has decided to go even further than the law requires and install the very latest environmental protections. when she announced her plan, the chair of the company's board of directors, brooke, had a meeting with connie. brooke told connie to analyze the situation carefully because the cost of the additional equipment would mean no dividend to shareholders and no raise for employees. furthermore, brooke told connie that installing all the new equipment would result in higher prices for the company's paper products and could bankrupt the company because of foreign competition. brooke hinted that connie could be fired if she persisted. brooke suggested that connie just be concerned with a minimal standard of ethics. connie, however, decides to go forward with her plan to clean things up under the theory that she wants to treat others in the same manner that she wants to be treated. under connie's theory, if she did not understand the importance of the environmental improvements, she would want them to be thrust upon her. connie's idea is best referred to as