Brian just began graduate school at the local university and is looking to rent an apartment. a family friend has decided to lease him a two-bedroom, one-bathroom cottage through an oral agreement with no definite lease period outlined. which of the following leasehold estates best describes brian's situation?
a) tenancy at sufferance
b) tenancy for years
c) periodic tenancy
d) tenancy by the entirety

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.