If you built a computer company in africa and then found that your product was having difficulty being distributed to customers because of the road system, your problem would be related to: a. an inadequate infrastructure. b. an economy incapable of supporting growth. c. a poor resource market. d. a poor product market. e. none of these.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.