Joe smith, uwear's top sales representative, has developed a relationship with bill bateman, his largest client, that is not only beneficial to uwear, but is also personally lucrative. bill has given joe a case of wine, trips on his yacht, and free stays at his hotel chain. there is no doubt that the giving and accepting of gifts has an important role in facilitating business relationships, especially with regard to sales. however, sometimes it can be unclear what constitutes a gift verses what constitutes a bribe. therefore, the acceptance of gifts can leave a company vulnerable to accusations of unethical conduct. a simple test that can be used to determine whether the gift giving is at the appropriate level is that of reciprocity. if the gift is accepted, would the party be able to offer a gift of equivalent in value in return? if the answer is no, then the level of the gift is likely too large and the party probably should not accept the gift. how does this apply to joe and bill's situation?
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