As the case explains, at one time customers were likely to buy their donuts at dunkin’ donuts and their coffee at starbucks. however, several years ago dunkin’ donuts added espresso drinks to its menu. if dunkin’ donuts adopted this strategy in order to get its donut customers to spend their coffee dollars at dunkin’ donuts instead of at starbucks, what type of growth strategy does this change represent?

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u. s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.